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Holli McGee Roberts

Holli McGee Roberts CES, CAI

Owner

organization

Holli McGee Roberts CES, CAI

Owner

Holli McGee CAI, CES is a licensed auctioneer and the founder of McGee Auction & Appraisal, a full-service auction firm specializing in estate liquidation, specialty collections, and personal property appraisals. With deep family roots in the auction industry, Holli brings both tradition and innovation to her work, combining hands-on experience with modern marketing and technology-driven bidding platforms.

Holli is known for her ability to manage complex estates under tight timelines, working closely with families, attorneys, executors, and fiduciaries to deliver ethical, transparent, and results-driven outcomes. Her auctions attract a diverse national bidder base, including collectors, dealers, resellers, and the general public, across categories such as antiques, jewelry, coins, collectibles, and unique estate assets.

A strong advocate for professionalism and continuing education in the auction industry, Holli is actively engaged in the National Auctioneers Association and is committed to elevating industry standards through best practices, clear communication, and client-focused service. She is currently pursuing her Certified Auctioneers Institute (CAI) designation.

When not conducting auctions, Holli focuses on strategic business development, mentoring team members, and educating clients on the auction process—always with a practical, no-nonsense approach and a genuine passion for the business.

NAA Designations CES, CAI
Mission & Vision

The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

Values Statement

We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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