Jodi Amaya is an auction industry executive with more than 35 years of experience spanning auction operations, online marketplaces, fleet and asset management, commercial strategy, and technology-enabled growth.

Throughout her career, Jodi has helped businesses connect operations, sales, customer experience, and technology to create stronger, more scalable operating models. Her experience includes auction and marketplace operations, inventory lifecycle management, digital transformation, strategic partnerships, SaaS growth, and revenue-focused leadership.

Jodi is the founder of JLA Strategies LLC, providing advisory and consulting support to asset-intensive businesses navigating growth, operational complexity, technology change, and commercial opportunity.