Joff van Reenen, Founder and CEO of The Chant Laboratory, Lead Auctioneer at Creative Rides Collector Car Auctions, a Founding Partner and Former Director of the High Street Auction Company and a Director of the National Auction Association (NAA), is arguably South Africa’s most experienced and talented auctioneer. Joff, a 30-year industry veteran, currently holds 14 South African auction records; 6 of them in real estate. Joff’s credentials match his talent and experience. In 2022 he became the first ever international Director of the NAA. Joff also serves as the NAA’s SA ambassador and is the organization’s only ambassador outside of North America. He holds the internationally recognized CAI (Certified Auctioneers Institute) and AARE (Accredited Auctioneer Real Estate) designation degrees and was the first non-US citizen to receive these certifications. Joff was the intellectual pioneer behind the worldwide launch of live-stream virtual auction studios in 2020 and has fast