Nicole Pruitt is the co-founder and owner of TriStar Auction Group, a Live Virtual Heavy Equipment and Truck Auction company built alongside her husband, Daniel. TriStar Auction Group is recognized for its innovative auction model, conducting live auctions with a professional auctioneer and auction host broadcasting virtually from its studio just outside Nashville, Tennessee, positioning the company as a leader in the evolving auction industry.

Throughout her career in the auction industry, Nicole has managed and supported multiple auction businesses, playing a key role in operational leadership, marketing strategy and organizational growth. Her experience helping scale auction companies has shaped her practical, results-driven approach to leadership.

At TriStar, Nicole leads the company’s marketing, office management and overall operational strategy, with oversight of brand development, internal systems and day-to-day execution. Her role blends hands-on leadership with long-term strategic planning to ensure operational efficiency while maintaining consistency, clarity and a high-quality client experience.

Building TriStar from inception has given Nicole a deep, founder-level understanding of how thoughtful marketing, strong organizational structure and disciplined execution work together to support sustainable growth. Her leadership reflects a modern, forward-thinking approach to auction operations and business strategy in a competitive marketplace.