Auctioneer ROI's

Growing a Benefit Auction Business: Why We Never Stop Asking Why

This session explores how our growth strategy came out of a simple discipline: never accepting the event “went well" or "it didn't" as the final answer. Instead, we dig into the numbers - and the nuance - behind every event to understand why. That habit of asking why has done more than sharpen our own strategy - it's transformed how our clients see us. When we can share concrete data on what drove (or dragged down) results, clients stop seeing us as a vendor and start seeing us as a strategic partner. In this Top 10 format, you'll learn the top 10 metrics we look at when analyzing an event - both quantitative and qualitative - and the specific "why" questions those metrics help us answer for our clients.

Upon completing this session, you will: 

1.  Appreciate how analysis of event results will lead to more business
2.  Understand the core variables that one should analyze to grow their business?
3.  Learn how one company has analyzed fund a need participation rate giving to determine if clients are over or underperforming peers in the region
4.  Reflect on the changes in the business to recognize that our assumptions can at times be wrong