Main Content

Building Business through Relationship Marketing

Networking, as we know it, is worthless. True networking – relationship marketing – allows you to position yourself and your business for development. Relationship marketing is sustainable, productive, efficient, and measurable. Whether for growing, specializing, or handing over your business, you must be attractive to other auction professionals. Getting the most desirable referrals, employees, or succession planning options requires you to be consistent. You are in an ongoing, everyday job interview and may already have all the networking power you need!

Upon completing this class, you will be able to:

  1. Define what true networking really is
  2. Position yourself and your business for your next professional step
  3. Measure network growth for productivity, sustainability, and efficiency
  4. Utilize relationships to help achieve your business development goals

Instructor
John Stephen Nicholls, CAI, AARE, AMM

Can’t Find What You’re Looking For?


Fill out this form, and a member of our staff will reach out to assist you. If you know which department you need, you can also view our Staff Directory for direct contact information.


Join or Renew
Member Login
Events


Mission & Vision

The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

Values Statement

We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

Skip to content