Most auction businesses are built on instinct, reputation, and hard work. This class helps you examine what you have actually built versus what you want, where the gaps are, and how to close them. Through structured exercises and honest self-assessment, you will develop a business plan that reflects your real numbers, your real client relationships, and the future you actually want to build toward. Whether you are planning for growth, a transition, or simply want to run a tighter operation, this course gives you the framework to do it.
Upon completing this class, you will be able to:
- Identify the core components of a business plan
- Identify the type of business you actually want to build and what it will take to get there
- Conduct a SWOT analysis and translate it into concrete strategic actions using the SO, ST, WO, and WT frameworks
- Track the metrics that reveal how your business is actually performing, from pipeline and seller data to lot profitability and buyer activity
Instructors
Russ Hilk, CAI, AMM, GPPA
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