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National Auction Association
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NAA Marketing Competition

Celebrating the Best in Auction Industry Marketing

Every great auction deserves great marketing.
The NAA Marketing Competition recognizes the auction professionals pushing the industry forward through creativity, strategy, storytelling, and results-driven promotion. From standout photography and social media campaigns to email marketing, video production, branding, and beyond, these finalists represent some of the best marketing work happening in the auction industry today.

From legacy auction companies to rising marketers changing the game, this year’s finalists showcase the innovation, energy, and creativity shaping the future of the auction industry.
Finalists will be recognized during the 77th International Auctioneers Conference & Show in San Antonio, Texas, with winners announced live on Thursday, July 16, at 11:00 AM on the main stage.
Finalists have been randomized below. Congratulations to the 2026 finalists!

Campaign of the Year

Brochures | Commercial Assets

Brochures | Personal Assets

Brochures | Real Estate

Company/Self-Promotion | Print

Company/Self-Promotion | Social Media

Company/Self-Promotion | Video

Email Campaign | Commercial Assets

Email Campaign | Personal Assets

Email Campaign | Real Estate

Paid Social Media Advertisements | Commercial Assets

Paid Social Media Advertisements | Personal Assets

Paid Social Media Advertisements | Real Estate

Photography | Auction Crowd

Photography | Auction Lots

Photography | Auctioneer In Action, Auction Team, Behind The Scenes

Photography | Buyer Excited About Purchase, Fun At Auction

Photography | Creative Photography

Photography | Real Estate

Podcast

Postcards | Commercial Assets

Postcards | Personal Assets

Postcards | Real Estate

Short Form Video for Social Media

Social Media Campaign

Social Media Influencer

Video | Benefits

Video | Commercial Assets

Video | Personal Assets

Video | Real Estate

Want to compete next year?
The NAA Marketing Competition returns in 2027 with opportunities to showcase your work across dozens of categories celebrating auction industry marketing excellence. Whether you specialize in photography, branding, social media, video, advertising, or campaign strategy, this competition is your chance to put your work in front of industry peers and marketing professionals alike.

We’ll see you next year.

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    Mission & Vision

    The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

    Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

    Values Statement

    We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

    We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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