Exploring the Sales Process

Get ready for a dynamic, moderated panel discussion where leading auction professionals pull back the curtain on the sales systems powering their success. This fast-paced conversation dives into the real decisions, turning points, and lessons learned behind building processes that actually drive results.

When is the right time to invest in systems, and how do you choose the right ones? Our panelists will tackle these questions head-on, sharing how they’ve evaluated options, implemented change, and continuously refined their approaches as their businesses evolved.

You’ll hear firsthand the tactics successful professionals are using to create smarter, more efficient workflows, all the while freeing up valuable time to focus on growth. This session goes beyond what tools are being used to explore how and why they’re being adopted, adjusted, or even replaced.

If you’re looking for real-world insight (not theory) and strategies you can actually apply, this session delivers.

Upon attending this session, you will be able to:

1. Identify a range of sales systems and strategies currently being utilized by auction professionals.
2. Compare tools and approaches to determine what could work best for your business.
3. Evaluate the value, limitations, and ROI of different sales systems.
4. Recognize when it’s time to change your current approach and how to pivot with confidence.

Walk away energized, informed, and equipped with ideas you can put into action right away to elevate your sales process.

Moderated by Lucas Hunt, BAS

Panelists include Mekenzie Pettitt, BAS - Alaska Premier Auctions and Appraisals; Amber Stumph - Kurt Johnson Auctioneering