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Gaining Loyalty through Customer Experience

Most auction experiences favor the auctioneer and staff, leaving the customer to fend for themselves. What would it take to create a fantastic experience for our customers and secure their ongoing business? Exceptional service derives from the intersection of process, place, and people. We’ll explore innovative ideas that will enable you to provide great experiences for your clients and customers – keeping them coming back for more and keeping your revenue flowing.

Upon completing this class, you will be able to:

  1. Describe why people respond the way they do
  2. Implement simple and inexpensive ways to endear your customers and clients
  3. Identify who your real competitors are and how you can use them to win
  4. Apply innovative ideas to impact people in a meaningful way

Instructor
Tim Keller, CAI, AARE, AMM, BAS, CES

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Mission & Vision

The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

Values Statement

We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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