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Honing Your Business Sales Communications

The auction industry, like any business, is the business of people. Effective business communication is vital when dealing with sales, employees, networking, and interpersonal matters. Explore the 21st century sales mantra to improve your business negotiations and deals. When you apply these techniques and rules, your communication style will improve and your service, network, and revenue will increase.

Upon completing this class, you will be able to:

  1. Apply the A,B,C’s of the 21st century sales mantra leading to more effective communication
  2. Describe the message map and its effective use in business situations
  3. Explore pitching techniques and improvisational rules to use in business communications
  4. Identify the implications of verbal, written, and nonverbal communication in business and personal situations

Instructors
Tim Luke, CAI, BAS, MPPA

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Mission & Vision

The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

Values Statement

We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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