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Mastering the Art of Business Development

Depending on your business goals, developing your business may mean expanding your focus and prospecting in new markets or narrowing your focus and prospecting in specialized markets. This class will share with you how to develop your business through strategic prospecting, delegating, and recruiting and retaining support staff. You will walk away with guidelines and expectations providing a structural outline that could be used to develop or update your own company manual.

Upon completing this class you will be able to:

  1. Describe the strategic value of expanding or specializing your business development
  2. Identify how delegating can be possible and profitable in your business
  3. Explore various strategies and incentives for recruiting and retaining support staff
  4. Develop or update your company manual with business development guidelines and expectations

Instructors
Alex Bourland, CAI, GPPA
Jason Deel, CAI, GPPA
Morgan Hopson, CAI
William McLemore, CAI

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The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

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We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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