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Own Your Magic: Expanding Your Value Beyond the Auction Block

Benefit Auction Summit 2026

Guest speaker Tom Pesce

Today’s clients aren’t just looking for someone to conduct an auction. They’re looking for professionals who can elevate the entire event experience.

In this session, you’ll discover how to identify and leverage the unique skills, stories, and strengths that set you apart in a crowded marketplace. Whether your goal is to become a speaker, emcee conferences, facilitate meetings, create customized experiences, or simply become more indispensable to your clients, this program will show you how to expand your impact, and your opportunities.

Drawing from a career spanning keynote speaking, corporate emceeing, entertainment, and benefit auctions, Tom Pesce shares practical strategies for turning your expertise into additional revenue streams while delivering greater value to the organizations you serve.

During this session, attendees will discuss:

  • How to uncover and articulate their unique value proposition
  • Ways to expand beyond traditional auctioneering into speaking, emceeing, facilitation, and event leadership
  • Techniques for customizing content and experiences that align with a client’s mission, values, and goals
  • How to become a trusted partner rather than simply a service provider
  • Strategies for creating memorable audience experiences that increase engagement and event success
  • Lessons learned from building a speaking and event business alongside a successful benefit auction career
  • Practical approaches to marketing, positioning, and prospecting for higher-value opportunities.
Mission & Vision

The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

Values Statement

We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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