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Own Your Magic: Expanding Your Value Beyond the Auction Block

Guest speaker Tom Pesce

Today's clients aren't just looking for someone to conduct an auction. They're looking for professionals who can elevate the entire event experience.

In this session, you'll discover how to identify and leverage the unique skills, stories, and strengths that set you apart in a crowded marketplace. Whether your goal is to become a speaker, emcee conferences, facilitate meetings, create customized experiences, or simply become more indispensable to your clients, this program will show you how to expand your impact, and your opportunities.

Drawing from a career spanning keynote speaking, corporate emceeing, entertainment, and benefit auctions, Tom Pesce shares practical strategies for turning your expertise into additional revenue streams while delivering greater value to the organizations you serve.

Attendees will learn:

  • How to uncover and articulate their unique value proposition
  • Ways to expand beyond traditional auctioneering into speaking, emceeing, facilitation, and event leadership
  • Techniques for customizing content and experiences that align with a client's mission, values, and goals
  • How to become a trusted partner rather than simply a service provider
  • Strategies for creating memorable audience experiences that increase engagement and event success
  • Lessons learned from building a speaking and event business alongside a successful benefit auction career
  • Practical approaches to marketing, positioning, and prospecting for higher-value opportunities.

By the end of this session, participants will be able to: 

  • Define and communicate a unique professional brand that differentiates them in the marketplace 
  • Identify opportunities to expand their services through speaking, emceeing, facilitation, and customized event experiences 
  • Develop strategies for creating deeper connections with clients by aligning presentations and event elements to organizational goals 
  • Apply proven audience-engagement techniques that increase participation, energy, and impact 
  • Position themselves as strategic event partners who contribute throughout the entire attendee experience 
  • Recognize realistic pathways for generating additional income streams beyond the auction itself 
  • Leverage existing auctioneering skills to create greater influence, value, and long-term client relationships