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Partner Spotlight – InnovA Technologies

Presented by Nathan Staub, President & CTO | InnovA Technologies

From SEO to AEO: How AI Is Rewriting Buyer Discovery for Auction Companies

Learn how Answer Engines like ChatGPT, Claude, Grok, and Gemini are changing how buyers find auctions—and what to do about it.

Mission & Vision

The National Auction Association serves auction professionals by providing services built on four cornerstones: Advocacy, Community, Education, and Promotions.

Our vision is to be the unified voice of the auction profession, championing the interests of auctioneers everywhere.

Values Statement

We intentionally welcome all auction professionals. We do this without adherence to any social, religious, and/or political affiliation or creed.

We endeavor to foster a climate of purposeful inclusion, an environment where all can feel safe, valued, cared for, and given an opportunity to form meaningful connections with each other.

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