Speakers: Eric Hoots & Jeff Demaree
In the auction world, if you aren’t evolving, you’re getting left behind. Eric & Jeff take a deep-dive into the 2026 playbook for Google, local search, and social media. We’re cutting through the noise to bring you the exact ‘marketing nuggets’ you need to drive more consignments and more bidders to your auctions.
Attendees of this session will:
- Understand how to use Google and related advertising tools to improve online visibility for auctions.
- Identify useful analytics features in platforms like Google and social media to guide marketing decisions.
- Explore basic strategies for improving local search presence using tools such as Google Business Profiles.
- Develop a game-plan for using social platforms to reach more potential bidders and sellers.