Auction Marketing Management (AMM)

Thursday-Saturday, December 11-13, 2025 at Designation Academy in Las Vegas, NV*

Take your auction marketing from ordinary to extraordinary with practical strategies, cutting-edge tools, and automation. This immersive 3-day designation course is designed to equip auction professionals with the knowledge and skills to develop and implement high-impact marketing strategies in today's digital landscape. Go beyond basic websites and unlock the power of targeted marketing, data-driven decisions, and powerful automation tools.

Upon completing this class, you will be able to:

1. Craft a compelling brand identity and optimize the buyer's journey
2. Master website optimization, technical SEO, and Google My Business
3. Create high-impact organic content and leverage user-generated content strategies
4. Develop effective paid advertising campaigns across various channels
5. Utilize data analytics to measure performance and refine your approach
6. Access a curated suite of marketing technologies and automation tools
7. Elevate your auction marketing expertise and drive unparalleled results

Who should invest in attending this AMM?

• Auction professionals seeking to elevate their marketing expertise
• Marketing professionals specializing in the auction industry
• Business owners and principals responsible for marketing their auction businesses
• Past participants seeking a refresher or wishing to upskill their team

Requirements to Earn the Designation

• Be a member of the NAA
• Register for and attend all 24 hours of the AMM designation class
• Once earned, to maintain the designation you must:
  • Be a member of the NAA
  • Pay the annual designation fee of $35 by October 31
  • Complete 24 hours of continuing education (CE) every three years

What's in it for me?

Earning any designation demonstrates your commitment to continuing education both to the public and members of the industry. It also enables members to network with like-minded individuals in the classroom and through additional networking events, but here are some specific benefits of an AMM designation.

John Schultz, AMM says that the AMM designation opens the doors to a world of auction professionals that are dedicated to advancing the auction marketing methods in a manner that is consistent with marketing trends from outside the auction industry. It allows students networking opportunities with a group of individuals that routinely challenge and push each other to a better marketing professional.

“The primary benefit I found in AMM is that it pushes you to “unlearn” wrong assumptions and unhealthy habits. While the tools taught there are leading edge for the auction industry, the biggest thing you’ll learn is the strategic process of evaluating the marketplace for your seller’s assets (or nonprofit’s cause) and matching your approach to the what’s and whys that would bring motivated bidders to the process,” says Ryan George, AMM.

“By implementing the techniques, you can learn in AMM, auctioneers more than double their commissions and expand their bidder base as much as 400%. Multiple people have told me about record website traffic and a wave of bidders new to the auction process at their events” Says Schultz.

AMM Instructors

• Charissa Bires | Grafe Auction Co.
• Jean Roberts, AMM | Mast Auctioneers; Auctic
• Sara M. Rose Bytnar, CAI, AARE, AMM, BAS | Beth Rose Real Estate & Auctions, LLC
• Billie Jo Schultz, CAI, AMM | Auction Marketing Partners
• John D. Schultz, AMM | Grafe Auction Co.
• Ambra Walker | Iconica Advertising

*Cancellations must be made at least 30 days prior to the course to receive a refund, minus a $50 cancellation fee. Cancellations made less than 30 days prior will be entitled to a 50% refund of registration fees. No refunds less than two week prior. Substitutions are encouraged.