Talent, Diversity, and Expertise of Auction Professionals

Auction professionals are as diverse and multifaceted as the assets they sell. They come from all walks of life, bringing a wide range of skills, experiences, and perspectives to the industry. While bid calling is an integral and iconic part of our profession, many auction professionals do much more than stand at the podium—and some don’t call bids at all. Many individuals in the auction industry wear multiple hats, proving the incredible talent, versatility, and dedication of NAA members who do whatever it takes to make every auction a success.

Explore the Careers That Power the Industry

• Auctioneer – The most recognized face of an auction, the auctioneer drives the momentum of the sale, calling bids, managing the crowd, and setting the tone. Great auctioneers are part performer, part strategist, and part deal maker.
• Auction Business Owner – These individuals lead auction firms of all sizes—overseeing operations, hiring staff, developing growth strategies, managing clients, and ensuring each auction is executed smoothly and professionally.
• Ringman – Working closely with the auctioneer, the ringman watches the crowd, relays bids, and helps maintain energy and clarity during live auctions. A skilled ringman can make the difference between a smooth auction and a confusing one.
• Clerk – The clerk is the heartbeat of the auction’s recordkeeping. They track bids in real time, maintain accurate records, and ensure correct invoicing and post-sale reporting.
• Marketing & Communications Specialist   – These pros develop campaigns, create listings, manage social media, and design everything from digital ads to printed catalogs. They're responsible for reaching the right buyers and building excitement around every auction.
• Technology Manager – With so much of the industry now online, these specialists run bidding platforms, troubleshoot tech issues, manage live streams, and ensure secure, real-time engagement with remote bidders.
• Subject Matter Expert – From fine art and firearms to machinery and livestock, these specialists lend credibility and accuracy through appraisals, authentication, and valuation of niche assets.
• Client Services Coordinator – The go-to resource for sellers, these team members manage intake, explain auction processes, coordinate contracts, and serve as trusted client liaisons from start to finish.
• Logistics & Setup Crew – This person handles the physical preparation of auction events—transporting, staging, organizing, and tagging items. Their work ensures that both in-person and online bidders have a clear, professional experience.
• Benefit Auction Professionals – Experts in fundraising, these professionals know how to maximize donations and create unforgettable giving experiences for nonprofits and donors alike—often working hand-in-hand with event planners and development directors.

Unique Industry Built on Unique Strengths

Auction professionals reflect a broad spectrum of identities, cultures, backgrounds, and geographies, and Behind the Gavel is proud to celebrate and uplift the full diversity of our industry. From women in auctioneering and BIPOC and multilingual professionals to young leaders, next-generation voice, and practitioners working in rural, urban, and international communities—our strength lies in the wide range of people who make this profession thrive. This campaign is committed to amplifying stories that represent the true face of the auction industry—because every voice deserves to be seen, heard, and valued.