NAA Marketing Competition

Every great auction deserves great marketing.

The NAA Marketing Competition recognizes the auction professionals pushing the industry forward through creativity, strategy, storytelling, and results-driven promotion. From standout photography and social media campaigns to email marketing, video production, branding, and beyond, these finalists represent some of the best marketing work happening in the auction industry today.

From legacy auction companies to rising marketers changing the game, this year’s finalists showcase the innovation, energy, and creativity shaping the future of the auction industry.

Finalists were recognized during the 77th International Auctioneers Conference & Show in San Antonio, Texas, with winners announced live on the main stage. You can view the winning submission in each category below!

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Campaign of the Year

• Nicole Pruitt, TriStar Auction Group – Click here to view the winning submission

Brochures | Commercial Assets

• Cassie Jo Kasdorf, Steffes Group – Click here to view the winning submission

Brochures | Personal Assets

• Chase VanHeel, Steffes Group – Click here to view the winning submission

Brochures | Real Estate

• Johnny Klemme, Geswein Farm & Land Realty – Click here to view the winning submission

Company/Self-Promotion | Print

• Braden McCurdy, McCurdy Real Estate & Auction – Click here to view the winning submission

Company/Self-Promotion | Social Media

• Braden McCurdy, McCurdy Real Estate & Auction – Click here to view the winning submission

Company/Self-Promotion | Video

• Seth Cable, Equip-Bid Auctions – Click here to view the winning submission

Email Campaign | Commercial Assets

• Kaleb Hurley, Hurley Real Estate & Auctions – Click here to view the winning submission

Email Campaign | Personal Assets

• Joy Hart, Richmond Auctions – Click here to view the winning submission

Email Campaign | Real Estate

• Russell Harmeyer, Halderman Real Estate – Click here to view the winning submission

Paid Social Media Advertisements | Commercial Assets

• Seth Cable, Equip-Bid Auctions – Click here to view the winning submission

Paid Social Media Advertisements | Personal Assets

• Megan McCurdy Niedens, McCurdy Real Estate & Auction – Click here to view the winning submission

Paid Social Media Advertisements | Real Estate

• Matt Hurley, Hurley Real Estate & Auctions – Click here to view the winning submission

Photography | Auction Crowd

• Phillip Traylor, Phillip Traylor Auctions & Land – Click here to view the winning submission

Photography | Auction Lots

• Chris Schuch, Richmond Auctions – Click here to view the winning submission

Photography | Auctioneer In Action, Auction Team, Behind The Scenes

• Bryce Payne, Steffes Group – Click here to view the winning submission

Photography | Buyer Excited About Purchase, Fun At Auction

• Nic Smock, Don Smock Auction Co. – Click here to view the winning submission

Photography | Creative Photography

• Phillip Traylor, Phillip Traylor Auctions & Land – Click here to view the winning submission

Photography | Real Estate

• Braden McCurdy, McCurdy Real Estate & Auction – Click here to view the winning submission

Podcast

• Larry Garafola, Unovance Global – Click here to view the winning submission

Postcards | Commercial Assets

• Seth Cable, Equip-Bid Auctions – Click here to view the winning submission

Postcards | Personal Assets

• Matt Hurley, Hurley Real Estate & Auctions – Click here to view the winning submission

Postcards | Real Estate

• Jesse Meyer, Peoples Company – Click here to view the winning submission

Short Form Video for Social Media

• Leigh Brown, One Community Real Estate – Click here to view the winning submission

Social Media Campaign

• Scott Miedema, Miedema Asset Management Group – Click here to view the winning submission

Social Media Influencer

• Jordan Richmond, Richmond Auctions – Click here to view the winning submission

Video | Benefits

• Keanuu Eraso, Alaska Premier Auctions & Appraisals – Click here to view the winning submission

Video | Commercial Assets

• Nicole Pruitt, TriStar Auction Group – Click here to view the winning submission

Video | Personal Assets

• Lynn Manning, Farmer Auctions – Click here to view the winning submission

Video | Real Estate

• Trey Perman, J.P. King Auction Company – Click here to view the winning submission

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Want to compete next year?

The NAA Marketing Competition returns in 2027 with opportunities to showcase your work across dozens of categories celebrating auction industry marketing excellence. Whether you specialize in photography, branding, social media, video, advertising, or campaign strategy, this competition is your chance to put your work in front of industry peers and marketing professionals alike.

We’ll see you next year.