Content Hub

This is your central resource for helping advance the goals of the National Auction Association’s nationwide campaign. Everything you’ll find here is designed to support you in telling the true story of auctioneers and the auction industry. Whether you’re promoting your business, educating your community, speaking to clients, or sharing your own journey, this toolkit empowers you to challenge outdated stereotypes, elevate public understanding, celebrate the diversity and expertise of our profession, and showcase why NAA professionals—and the auction method—are the smart choice. Use these materials to amplify your voice, expand your reach, and help shift the conversation about who we are and what we do.

Get Involved

Help us drive ongoing engagement with this campaign by:

• Submitting your story or testimonial
• Uploading photos from your auction events
• Downloading our Behind The Gavel guide and toolkit
• Using #BehindTheGavel when showcasing your voice within the industry on social media

We Need Your Data

To help shift public perception and showcase the impact of the auction industry, we need your help. As part of the campaign, we’ll be collecting data directly from NAA members to build a clearer picture of who we are, what we do, and the economic value we bring to communities across the country.

We’ll be asking members to share key information such as:

• Annual sales volume through auction
• Types of assets sold (real estate, personal property, equipment, vehicles, collectibles, charity auctions, etc.)
• Markets served (local, national, international)
• Company structure and size (solo operator, small team, large firm)
• Staff breakdown (e.g., number of full-time and part-time employees, roles such as auctioneers, ringmen, marketing staff, logistics, admin, client service)
• Online vs. in-person auction activity
• Recent trends in your business (growth areas, innovations, challenges)

When we can quantify our collective impact, we can make a stronger case to the public, the media, and potential clients about the value of working with auction professionals and using the auction method. Stay tuned for submission details—we’ll be providing a secure and easy way for you to submit your data soon.

Campaign Media Assets

Step behind the scenes with our Media Spotlight—featuring real stories, powerful visuals, and authentic voices that bring the Behind the Gavel campaign to life. Explore videos, photos, and testimonials that highlight the people, passion, and purpose driving the auction industry forward.

Click HERE to access powerful videos and pictures of NAA members.