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Digital Marketing Summit

Digital Marketing Summit

Sunday, February 15, 2026 to Tuesday, February 17, 2026

* Registration open until 2/13/26 at 12:00 AM (CST)

The Digital Marketing Summit is designed for auction industry professionals who are responsible for planning and executing digital marketing strategies. Ideal attendees will have a solid foundational knowledge of current digital marketing best practices and are looking to take their skills to the next level. Attendees should be prepared for in-depth sessions that go beyond Digital Marketing 101.

While holding the AMM designation is encouraged, it is not required to attend. However, to receive the most value from the event, it is recommended to have basic experience in areas like: 

  • Search engine optimization
  • Social media marketing
  • Analytics
  • Website optimization 

Owners and principals of auction businesses, marketing managers, directors, and other decision-makers responsible for their company's digital marketing initiatives will get the most from this event. Ideal attendees will walk away with knowledge and skills that can be directly applied to grow their business.

Digital Marketing Summit Task Force
Cammy Theurer McComb, CAI, AMM - Co-Chair, EI Trustee
Jean Roberts, AMM - Co-Chair
Charissa Bires, AMM
Michael Grimm, CAI, AMM, BAS
Trista Hurst, AMM
Ashley Shelley
Eric Hoots

Agenda

February 15
1:00 PM - 5:00 PM AMM Holder Exclusive Workshop
6:00 PM - 7:00 PM Welcome Reception
February 16
8:00 AM - 8:45 AM Coffee & Conversations | Welcome
8:45 AM - 10:15 AM The Human Algorithm: Understanding What Drives Buyers and Sellers Speaker: Jean Roberts, AMM
View session information
10:15 AM - 10:30 AM Energy Break!
10:30 AM - 11:30 AM Build Brand Awareness Through Authentic Messaging View session information
11:30 AM - 1:00 PM Lunch
1:00 PM - 2:00 PM Creating Graphics That Communicate and Convert Speaker: Trista Hurst, AMM
View session information
2:00 PM - 2:15 PM Energy Break!
2:15 PM - 3:15 PM Scroll-Stopping Strategy: Turning Short-Form Video into Qualified Leads View session information
3:15 PM - 3:30 PM Energy Break!
3:30 PM - 4:30 PM Ranking to Revenue: How Smart Strategy Expands Your Reach View session information
4:30 PM - 4:45 PM Day 1 Closing
February 17
8:00 AM - 8:45 AM Coffee & Conversations | Welcome
8:45 AM - 9:45 AM The Power Hour Playbook - Maximize Your Reach in 60 Minutes View session information
9:45 AM - 10:00 AM Energy Break!
10:00 AM - 11:15 AM AI-Powered Marketing Automation & Workflows Speaker: Michael Grimm, AMM, BAS, CAI
View session information
11:15 AM - 12:45 PM Lunch
12:45 PM - 1:45 PM Data That Drives Decisions: Mastering Google Analytics & Search Console Speaker: John Schultz, AMM, CAI
View session information
1:45 PM - 2:00 PM Energy Break!
2:00 PM - 3:00 PM The Lead Lab: Real Conversations About What’s Working in Marketing View session information
3:00 PM - 3:30 PM Closing Comments | Adjourn
Credits Price
Non-Member Registration
Registration for nonmember Registration Ends 2/2/26 at 12:00 AM CST
$1,410.00

Hotel

Intercontinental Kansas City at the Plaza

Click here to book a room by January 12, 2026

Group Name: NAA 2026 Digital Marketing Summit
Group Code: NAA
Hotel Direct: 816-756-1500
Online reservations are encouraged

Special Rate: $159.00 (plus taxes and fees) - subject to availability. The special rate includes:

  • Unlimited local phone calls
  • Complimentary basic Wi-Fi in guest rooms
  • 50% discount off self-parking rates for overnight and local attendees
  • Note: This information is subject to change at any time, without notice. 

Airport

Kansas City International Airport
1 Kansas City Boulevard
Kansas City, MO 64153

For More Information:

National Auction Association Logo 8880 Ballentine Street
Overland Park, Kansas 66214
United States
(913) 541-8084