Digital Marketing Summit
Digital Marketing Summit
* Registration open until 2/13/26 at 12:00 AM (CST)
The Digital Marketing Summit is designed for auction industry professionals who are responsible for planning and executing digital marketing strategies. Ideal attendees will have a solid foundational knowledge of current digital marketing best practices and are looking to take their skills to the next level. Attendees should be prepared for in-depth sessions that go beyond Digital Marketing 101.
While holding the AMM designation is encouraged, it is not required to attend. However, to receive the most value from the event, it is recommended to have basic experience in areas like:
- Search engine optimization
- Social media marketing
- Analytics
- Website optimization
Owners and principals of auction businesses, marketing managers, directors, and other decision-makers responsible for their company's digital marketing initiatives will get the most from this event. Ideal attendees will walk away with knowledge and skills that can be directly applied to grow their business.
Digital Marketing Summit Task Force
Cammy Theurer McComb, CAI, AMM - Co-Chair, EI Trustee
Jean Roberts, AMM - Co-Chair
Charissa Bires, AMM
Michael Grimm, CAI, AMM, BAS
Trista Hurst, AMM
Ashley Shelley
Eric Hoots

Agenda
| February 15 | |
| 1:00 PM - 5:00 PM | AMM Holder Exclusive Workshop |
| 6:00 PM - 7:00 PM | Welcome Reception |
| February 16 | |
| 8:00 AM - 8:45 AM | Coffee & Conversations | Welcome |
| 8:45 AM - 10:15 AM |
The Human Algorithm: Understanding What Drives Buyers and Sellers
Speaker: Jean Roberts, AMM View session information |
| 10:15 AM - 10:30 AM | Energy Break! |
| 10:30 AM - 11:30 AM | Build Brand Awareness Through Authentic Messaging View session information |
| 11:30 AM - 1:00 PM | Lunch |
| 1:00 PM - 2:00 PM |
Creating Graphics That Communicate and Convert
Speaker: Trista Hurst, AMM View session information |
| 2:00 PM - 2:15 PM | Energy Break! |
| 2:15 PM - 3:15 PM | Scroll-Stopping Strategy: Turning Short-Form Video into Qualified Leads View session information |
| 3:15 PM - 3:30 PM | Energy Break! |
| 3:30 PM - 4:30 PM | Ranking to Revenue: How Smart Strategy Expands Your Reach View session information |
| 4:30 PM - 4:45 PM | Day 1 Closing |
| February 17 | |
| 8:00 AM - 8:45 AM | Coffee & Conversations | Welcome |
| 8:45 AM - 9:45 AM | The Power Hour Playbook - Maximize Your Reach in 60 Minutes View session information |
| 9:45 AM - 10:00 AM | Energy Break! |
| 10:00 AM - 11:15 AM |
AI-Powered Marketing Automation & Workflows
Speaker: Michael Grimm, AMM, BAS, CAI View session information |
| 11:15 AM - 12:45 PM | Lunch |
| 12:45 PM - 1:45 PM |
Data That Drives Decisions: Mastering Google Analytics & Search Console
Speaker: John Schultz, AMM, CAI View session information |
| 1:45 PM - 2:00 PM | Energy Break! |
| 2:00 PM - 3:00 PM | The Lead Lab: Real Conversations About What’s Working in Marketing View session information |
| 3:00 PM - 3:30 PM | Closing Comments | Adjourn |
| Price | |
|---|---|
|
Non-Member Registration
|
$1,410.00 |
Hotel
Intercontinental Kansas City at the Plaza
Click here to book a room by January 12, 2026
Group Name: NAA 2026 Digital Marketing Summit
Group Code: NAA
Hotel Direct: 816-756-1500
Online reservations are encouraged
Special Rate: $159.00 (plus taxes and fees) - subject to availability. The special rate includes:
- Unlimited local phone calls
- Complimentary basic Wi-Fi in guest rooms
- 50% discount off self-parking rates for overnight and local attendees
- Note: This information is subject to change at any time, without notice.
Airport
Kansas City International Airport
For More Information:
8880 Ballentine StreetOverland Park, Kansas 66214
United States (913) 541-8084