Creating Graphics That Communicate and Convert

Even strong marketing can fall flat when the visuals fail to communicate. If you’ve ever wondered if your visuals are working—this session is for you. This graphic-design focused session breaks visual communication components into practical, usable principles that apply no matter what software or templates you use. Attendees will learn how to spot common design mistakes, create clear visual hierarchy, and guide viewers toward action with intention. Whether you design in-house, work with a third-party vendor, or manage a whole team, you’ll leave with a scalable framework for improving clarity, professionalism, and conversion across all your marketing materials.

After completing this session, attendees will know how to: 

1.  Evaluate their existing marketing materials and identify design issues that negatively impact clarity, credibility, and conversion.
2. Apply core graphic design principles—such as visual hierarchy, balance, contrast, and spacing—to improve communication across print, digital, and signage materials.
3. Guide viewers intentionally through a graphic by structuring content and visual elements to support a clear message and call to action.
4. Communicate more effectively with designers, vendors, or internal teams by using shared design vocabulary and clearer creative direction.