Data That Drives Decisions: Mastering Google Analytics & Search Console

You have Google Analytics and Search Console accounts - but are you actually using them? Most auctioneers check their data once, feel overwhelmed, and never return. This session changes that. Learn to identify which marketing channels drive bidder registrations (not just clicks), discover the exact search terms bringing buyers to your site, and pinpoint where potential bidders drop off before registering. Walk away with a simple weekly routine that takes five minutes and finally answers the question every auctioneer asks: "Is my marketing actually working?" No technical experience required - just bring your curiosity.

Upon successful completion of this session, participants will be able to:

1. Navigate Google Analytics 4 (GA4) to locate key performance metrics relevant to auction marketing.
2.  Interpret traffic sources to evaluate which marketing channels deliver the highest quality visitors.
3.  Use Google Search Console to identify what search queries bring potential bidders to your site.
4.  Measure campaign effectiveness by tracking conversions from advertising to bidder registration.
5.  Identify sales funnel leaks by analyzing user behavior and drop-off points.