Nicole Soong

Waiwai Auctions is led by Nicole Soong, born and raised on Hawaiʻi Island and rooted in the value of service, stewardship, and community. While new to the auction industry, Nicole brings years of hands-on experience in organization, event coordination, community involvement, and communication across different groups of people. The name Waiwai speaks to value, resources, and the responsibility we have to care for them. Waiwai Auctions aims to support local families, nonprofits, schools, and organizations by helping them bring value to their resources and assets with integrity, care, and respect.