Foundations of AI in Real Estate

You’ll discover how AI can simplify your real estate business by saving you time and keeping your marketing sharp. Learn how to craft better prompts that actually give you the results you need, instead of wasting time with generic answers. You’ll also see how custom GPTs can be tailored to your voice, your market, and your clients—helping you stand out, build trust, and create consistent, on-brand content without the overwhelm.

Attendees of this session will learn how to: 

1. Explain what AI is (and isn’t) in the context of real estate and marketing.
2. Identify the difference between weak and strong prompts and apply concise prompting techniques to generate better results.
3. Demonstrate how custom GPTs can be built and tailored to reflect their unique brand voice.
4. Evaluate the benefits of integrating AI into daily real estate tasks to save time, improve consistency, and strengthen client engagement.