Honing Your Business Sales Communications

The auction industry, like any business, is the business of people. Effective business communication is vital when dealing with sales, employees, networking, and interpersonal matters. Explore the 21st century sales mantra to improve your business negotiations and deals. When you apply these techniques and rules, your communication style will improve and your service, network, and revenue will increase.

Upon completing this class, you will be able to:

  1. Apply the A,B,C’s of the 21st century sales mantra leading to more effective communication
  2. Utilize the business development tips discussed in class to increase your sales communications
  3. Explore pitching techniques and improvisational rules to use in business communications
  4. Identify the implications of verbal, written, and nonverbal communication in business and personal situations


About the Instructor

Tim Luke, CAI, BAS, MPPA

Mr. Luke has an extensive background in auctioning and appraising antiques, decorative arts and collectibles. He was the featured auctioneer/appraiser on HGTV's show "Cash in the Attic" and has participated on public televisions "Antiques Roadshow." He is the former Director of Collectibles, Christie's auction house in New York City, NY. He is the senior personal property appraiser for TreasureQuest Apprasials, benefit auctioneer for TreasureQuest Events and senior auctioneer for TreasureQuest Auctions. Tim is an active member of the National Auctioneers Association and Instructor for the Graduate Personal Property Apprasier (GPPA) course, An AQB Certified USPAP Instructor, developed the Expert Witness for Auction Professionals course and the Interpersonal Communications for Auction Professionals course. He has appeared on numerous television shows including; Strange Inheritance, The Today Show, The View, CNN, Oprah, Good Morning America and CBS This Morning. Mr. Luke is the author of two books and featured writer for several publications including: Antiques Roadshow Insider, AntiqueWeek, Antique Toy World, Flea Market Style and Country Almanac. More recently, his auctioneering talents keep him busy selling artifacts around the world. Highlights include; Michael Jackson memorabilia in China, Hollywood Memorabilia in Beverly Hills, CA and antique toys in Vineland, NJ.