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On December 17, 2025, the National Auction Association successfully sold its longtime headquarters at auction for $797,500—proving once again that the auction method works.
After more than four decades in our Overland Park headquarters, the NAA Board of Directors made a strategic decision: it was time to evolve. Our operational needs have changed. Our industry has changed. And our headquarters needed to change with it.
The Auction That Proved the Point
We didn't just sell a building—we demonstrated what professional auctioneers do best. Through a 28-day digital-first marketing campaign, we attracted:
7,600+ website sessions
26 registered bidders from 11 states
13 active bidders during the live online auction
88% price escalation during the soft-close period
The final bid came in just four seconds after the preceding bid. That's competitive tension. That's price discovery. That's the auction method at work.
Want the full story? NAA President Morgan Hopson, CAI, BAS, UCMA, has prepared three comprehensive reports documenting every aspect of this transaction:
Read the Marketing Performance Report – A data-driven analysis of our 28-day integrated marketing campaign, including traffic sources, bidder engagement, and conversion metrics.
Read the White Paper & Case Study– An in-depth examination of auction design, strategic marketing, and professional execution in commercial real estate disposition.
Read the Member Summary– A transparent overview of the decision to sell, the auction outcome, and what this means for NAA's future.
What's Next?
We're actively searching for NAA's new home—a modern, leased space in the Kansas City metro that will better serve our members and our mission. We expect to identify our new location this month.
The Timeline:
January 2026: Auction office furniture and outdated filing systems (yes, we're practicing what we preach)
January 2026: Secure new leased space
February–May 2026: 3-4 month build-out period
During transition: NAA operates remotely with access to temporary co-working space
Summer 2026: Move into our new headquarters
A Reflection of Our Profession
This sale demonstrates what experienced auction professionals bring to the marketplace: intentional planning, disciplined execution, and confidence in the auction method as a transparent way to establish real market value.
Why this step makes sense now
Our needs have evolved. With a leaner staff and higher facility costs, owning a large building is no longer the best use of member resources. Selling is a proactive decision that allows us to reinvest in education, advocacy, and programs that directly serve members.
KC metro stays home2–4 month transitionOperations uninterrupted
How proceeds will be used
Proceeds from the sale will be placed into NAA’s reserves. Maintaining healthy reserves ensures long-term financial stability and allows us to invest strategically in education, advocacy, and member programs. The funds will strengthen NAA’s financial foundation and position us for future opportunities.At a glance
Legacy
Honoring our headquarters
The NAA building has been more than brick and mortar—it’s where milestones were reached, friendships made, and the profession elevated. We will preserve this legacy with a commemorative display in the new office and a digital archive of photos and stories shared by members.
It’s a strategic decision reflecting today’s needs and costs, allowing NAA to reinvest in member value.
Yes, NAA will remain headquartered in the Kansas City metro area.
Proceeds from the sale will be placed into NAA’s reserves. Maintaining healthy reserves ensures long-term financial stability and allows us to invest strategically in education, advocacy, and member programs. The funds will strengthen NAA’s financial foundation and position us for future opportunities.
No, services will remain uninterrupted throughout the 6–9 month transition.
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