Reframing Real Estate Auctions: Beyond Distressed Property

For too long, real estate auctions have been associated only with foreclosures and distressed sales. This session reveals how auctions are now a proven strategy for luxury homes, high-value estates, and motivated sellers who want faster, more competitive results. Attendees will learn how auctions create urgency, attract serious buyers, and offer agents new ways to earn commissions while standing out from traditional listings. Walk away with practical insights on how to position auctions as a powerful tool in today’s real estate market.

Upon completing this session, attendees will be able to: 

1. Differentiate between outdated perceptions of auctions as distressed sales and the modern role of auctions in luxury and high-value real estate.
2. Explain the advantages auctions offer sellers, buyers, and agents - including speed, transparency, and competitive bidding.
3. Identify practical strategies to introduce and position auction services to clients as an alternative to traditional listings.
4. Recognize how partnering with auction firms can create new revenue streams and strengthen client relationships.