Buying & Selling an Auction Business
Speaker: Brad Stoecker, CAI, AARE, AMM, CES, PVS
This session breaks down how auction businesses are actually valued when ownership changes hands and why many active companies are not structured to be sold. Using real-world deal experience, it reframes the conversation away from assets and activity and toward earnings, risk, and transferability. The presentation shows how buyers evaluate businesses based on future earning potential, not past effort or revenue. It explains how normalized earnings—such as SDE and EBITDA—are used to understand true performance without getting lost in accounting complexity. The talk introduces a practical framework for evaluating value through the 5 T’s of Transferable Value: Things, Tools, Traffic, Trust, and Transition. Differences between a successful operation and a sellable business are illustrated through common industry patterns. The session highlights how owner dependence, inconsistent earnings, and weak transition planning limit value. It emphasizes how certainty, not size, drives valuation multiples. The goal is to leave the audience with a clear, usable understanding of what actually creates a sellable auction business.
In this session, you will explore:
- How buyers evaluate auction businesses based on normalized earnings (SDE, EBITDA) and future performance
- What drives valuation multiples, including risk, certainty, and owner dependence
- The 5 T’s of Transferable Value and how each impacts whether a business can be successfully transferred
- How to identify gaps between a successful operation and a truly sellable business
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