The Art & Algorithm of Storytelling: Where Print Meets Digital

Auction buyers don’t always raise their hands anymore—they browse, compare, and often times disappear. This session shows auctioneers how to turn anonymous website traffic into real, high-intent bidders using AI, identity resolution, and data-driven storytelling. Attendees will learn how to spot buying signals, activate outreach within the critical 24-hour window, and use print and digital together to move prospects from interest to action. The key takeaway: smarter targeting, lower cost per bidder, and more bids from the traffic you already have.

Upon completing this session, participants will be able to:

1. Identify and interpret high-intent digital behavior signals that indicate when anonymous website visitors are most likely to become registered bidders.
2.  Apply identity resolution and predictive modeling concepts to prioritize prospects, reduce cost per bidder, and focus outreach on the highest-value audiences. 
3.  Design an integrated print-and-digital activation strategy that uses personalization, timing, and automation to move bidders from online browsing to live bidding. 
4. Blend storytelling techniques with data-driven targeting to deliver more relevant, emotionally resonant auction marketing across channels.