Rewritten in 2021!

Create a culture of auction-first mentality in your market and increase your business revenue. Whether you’re an experienced auction professional looking to sharpen your business practices and grow your business, or a new auction professional looking to avoid costly mistakes and build your business – this class will provide you with the trends, tools, and tactics to meet your strategic goals and incorporate the latest technologies. You will learn how different real estate auction models work, how to market real estate effectively, how to overcome objections, and improve execution of any auction type. When you complete this three-day, 24-hour class and your designation requirements you will be set up for greater auction success, protection from legal issues, and becoming the go-to real estate auction professional in your market.
 

Upon completing this class, you will be able to:

1. Increase your income through strategic processes and practices to work smarter
2. Streamline your logistics, marketing, and technology with the latest trends
3. Expand your ability to make a compelling case for selling real estate by auction
4. Guide clients through applying various or alternative auction methods
5. Build rapport and your referral network with other auction real estate professionals
6. Increase real estate auction opportunities through prospecting relationships and tactics
7. Deploy proven techniques to market and promote real estate auctions to get to SOLD
8. Develop or improve your comprehensive auction proposal and summary report
9. Incorporate best practices into your marketing, reserve, and opening bid strategies
10. Summarize the timeline of real estate auctions and how it differs from other methods
11. Describe the steps to bring a property to auction and get it closed
12. Develop a buyer follow-up process to nurture quality buyers for higher success rates
13. Incorporate key components of an information packet for buyer due diligence
14. Identify contract elements to protect your client and your business from litigation
15. Complete the requirements for earning your AARE designation and digital badge

Who should invest in attending AARE? Auctioneers who are looking to move into real estate and real estate professionals who are looking to move into auctions.
 

Requirements 2021 and after

• Be a current member of the NAA
• Register for and attend all 24 hours of the AARE designation class.
• Hold the license(s) necessary to sell real estate
• Within three (3) years of completing the class, submit:
  • Proof of completing significant involvement in ten (10) real estate auctions/closings OR $3M dollars in sales
    • Due to the impact of COVID-19 on the auction industry, up to five (5) auctions/closings or up to $1.5M in sales may have been completed prior to attending the class, with a learning summary included for each as described in the AARE Auction Report Rubric
  • A written auction report for one (1) real estate auction/closing as described in the AARE Auction Report Rubric , including:
    • Auction Proposal
    • Property Information Packet
    • Auction Summary
• Once earned, to maintain the designation you must:
  • Be a member of the NAA
  • Pay the annual designation dues of $35 by October 31
  • Complete 24 hours of continuing education (CE) every three years

Earning any designation demonstrates your commitment to continuing education both to the public and members of the industry. It also enables members to network with like-minded individuals in the classroom and through additional networking events, but here are some specific benefits of an AARE designation.

The AARE designation sets graduates apart as a select group of auctioneers, “Although auction is the topic of the course, alternative methods of selling real estate are also considered," says Manson Slik, CAI, AARE, CES. “In the current day quickly changing real estate industry, if you aren’t considering and implementing alternatives into your real estate business model you are greatly limiting your shelf life.” AARE helps students discover a multitude of ways to market their sales to different audiences, and provides the tools needed to succeed in this everchanging industry.

Mike Brandly, CAI, AARE describes the industry as representing high valued property which has a massive auction market upside potential. “Real estate at auction trends are complex, thus additional education is always prudent. Attendees learn key concepts, making them ready to leverage this marketplace,” says Brandly.