Advanced Online Auction Strategies & Efficiencies

There’s more than one way to conduct an online only auction, but continued success only comes when you know all the ins and outs. This class discusses the four prevailing online auction models being used by successful online auction companies and how to determine which model is the best fit your business. You’ll learn how to successfully implement online auctions into your business model and the best practices, innovations, trends, and near-future strategies for online auctions.

Upon completing this class, you will be able to:

1. Identify the benefits, risks, and challenges associated with online auctions
2. Describe the prevailing online auction methods and technologies being used today
3. Determine whether online auctions are a good fit for your business and which model to explore
4. Explore what forward-thinking companies are planning for the near future of online auctions

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Instructor
Christopher R. Rasmus, CAI, AMM