Advanced Online Auction Strategies & Efficiencies

There’s more than one way to conduct an online only auction, but continued success only comes when you know all the ins and outs. This class discusses the four prevailing online auction models being used by successful online auction companies and how to determine which model is the best fit your business. You’ll learn how to successfully implement online auctions into your business model and the best practices, innovations, trends, and near-future strategies for online auctions.

Upon completing this class, you will be able to:

  1. Identify the benefits, risks, and challenges associated with online auctions
  2. Describe the prevailing online auction methods and technologies being used today
  3. Determine whether online auctions are a good fit for your business and which model to explore
  4. Explore what forward-thinking companies are planning for the near future of online auctions


About the Instructor

Christopher R. Rasmus, CAI, AMM

1975 graduate of Mendenhall Auction School, 1983 Graduate of Virginia Tech BS Marketing, 1997 VAA president, past member of the CAI board of governors, and Virginia Auctioneers Association Hall of Famer. Chris is Sherm Hostetter's presidential appointment to the NAA board of directors for 2022-2023. In 1998 Chris moved his auction model to internet-only auctions. Today Rasmus Auctions conducts 1200 internet-only auctions per year throughout North America and Hawaii with co-founders Sue Rasmus, Patrick Rasmus & Erik Rasmus. Chris’ passion is auction innovation, business efficiencies, and developing new auction models and best practices. Chris is the Advanced Auction Concepts instructor for the Certified Auctioneers Institute and works with auctioneers throughout North America to transition to online auctions and is a frequent speaker at industry, state, and national conferences. Grounded in faith and family, Chris' professional pillars are innovation, efficiency, fearlessness, focus, and determination.