AMM Signature Workshop

Part I: Lights, Camera, Consistency: Building a Video Library That Works for You
Speaker: Patrick Robinson

Most auctioneers know they should be using video, but struggle with blurry footage, poor lighting, or bad audio. This session removes the guesswork by teaching the exact video settings that create clean, professional results. Attendees will learn how to set up their camera or phone for consistent quality, how lighting and sound impact trust, and how to avoid common mistakes that make videos look amateur. Walk away with practical settings and techniques you can apply immediately to promote auctions with confidence.

Upon completing this session, attendees will know how to: 

1. Set proper camera or phone video settings for sharp, professional-looking footage.
2. Adjust frame rate, resolution, and exposure to match different auction environments.
3. Improve lighting and audio quality using simple, affordable tools.
4. Record consistent, repeatable video content that builds credibility and drives engagement.

Part II: Using Your Video Library to Maximize Visibility & Reach 
Speaker: Jenna Ahern

Most auction companies already have a video library, but few are using it to its full potential. This session shows you how to turn the videos you already have into a working asset that builds buyer confidence, wins consignments earlier, and reduces repetitive conversations for your team. You will learn a clear weekly and monthly approach to using video across platforms, which performance signals actually matter, and how to apply them to improve auction outcomes. Attendees will leave with practical steps they can implement immediately without increasing production or complexity.

Upon completing this session, attendees will know how to: 

1. Reframe your existing video library as an operational asset that supports buyer confidence, seller confidence, and staff efficiency rather than treating video as standalone marketing content.
2. Implement a practical weekly and monthly operating rhythm for video that is realistic, repeatable, and designed to compound results over time without adding unnecessary complexity.
3. Identify and track the performance indicators that actually signal buyer and seller intent, including watch time, returning viewers, and clicks to auction listings, instead of relying on vanity metrics.
4. Activate your video library across key platforms to support bidder readiness and consignment growth, using proven tactics such as playlists, retargeting, and direct video sharing to improve auction outcomes.