Attracting Cultural Diversity for Increased Auction Engagement

The importance of cultural diversity in your auction business goes beyond a social sentiment to accessing untapped markets with higher profits in diverse environments – it’s good for business! This class explores the benefits and opportunities of building a diverse team, marketing to diverse audiences, and attracting buyers and sellers from diverse backgrounds. We’ll discuss auction specialty niches and how cultural diversity impacts results, and we’ll share success stories and case studies that demonstrate the benefits and overcoming the challenges of a diverse approach.

Upon completing this class, you will be able to:

  1. Tap into the opportunities of culturally diverse audiences in the auction world
  2. Describe how to build a culturally diverse team and attract culturally diverse buyers and sellers
  3. Develop culturally specific marketing content and strategies for your geographic market, business, and specialties
  4. Identify opportunities to provide auction services to untapped markets


About the Instructor

Anne Nouri, CAI, AARE, BAS, GPPA

2015 Virginia Reserve Rookie Auctioneer Champion 2017 Board of Directors, Virginia Auctioneers Association Anne studied Neuroscience at the University of Pittsburgh and continued studying at Harvard University while managing a successful business in Boston. With a passion for new challenges Anne attended the prestigious Missouri Auction School and continues to expand her knowledge with participation in National & International Conferences and networking with the very best in the Auction field, Real Estate, Marketing & Technology Specialists. With a firm belief that Knowledge, Passion, Expertise & Integrity are the key elements to building relationships in order to properly represent Sellers & Organizations for successful Auction events. These exact characteristics were the very reason why for over a decade, Anne and her sister were regularly invited and featured on Television Networks Worldwide, NBC, HSN, Rodgers Network (Canada), TVSN (Australia) and Ideal World (England) for her successful home décor brand, which generated sales of over $100 Million Dollars worldwide. With a love and passion for helping clients reach their goals, Anne has the expertise and knowledge in place to turn Auctions into highly publicized and attended events, which in turn result in successful high dollar sales. In today’s market, as a successful Real Estate & Benefit Auctioneer, working with a diverse pool of clients and organizations allows Anne to design a unique campaign for each. As a seasoned Marketing Consultant and with the use of the latest technology, sellers benefit from the network and expertise which Anne has in place by having traveled Bi-Monthly for decades, to her offices in Hong Kong, China, Italy & Spain. Today’s market is ever changing and Anne is well prepared to helping Sellers & Organizations of all sizes, with her extensive reach to buyers and brokers whom are Local, National & International. Anne’s McLean headquarters is perfectly situated in the Northern Virginia, Washington DC Metropolitan Area to serve clients along the East Coast. As a mother to two active teenagers and a passion for the Arts, Anne enjoys serving the community as a board member of the Loudoun Symphony & Loudoun Youth Symphony as well as serving her peers as a board member with the Virginia Auctioneers Association.