Attracting Cultural Diversity for Increased Auction Engagement

The importance of cultural diversity in your auction business goes beyond a social sentiment to accessing untapped markets with higher profits in diverse environments – it’s good for business! This class explores the benefits and opportunities of building a diverse team, marketing to diverse audiences, and attracting buyers and sellers from diverse backgrounds. In a "mastermind" format, we’ll discuss auction specialty niches and how cultural diversity impacts results, and we’ll share success stories and case studies that demonstrate the benefits and overcoming the challenges of a diverse approach.

Upon completing this class, you will be able to:

1. Tap into the opportunities of culturally diverse audiences in the auction world
2. Describe how to build a culturally diverse team and attract culturally diverse buyers and sellers
3. Develop culturally specific marketing content and strategies for your geographic market, business, and specialties
4. Identify opportunities to provide auction services to untapped markets

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Instructor
Morgan Hopson, CAI