Building Better Benefit Auctions Through Strategy, Data, and Partnerships

Successful fundraising auctions don't happen by accident—they're designed with intention. Join fundraising strategist Beth Sandefur and benefit auctioneer Greg Quiroga as they explore the strategies, data, partnerships, and program design elements that consistently drive stronger fundraising results. Learn how to use auction data to make smarter decisions, curate experiences that inspire competitive bidding, build meaningful partnerships with wineries and other donors, and create a program flow that maximizes engagement and giving. Attendees will leave with practical tools and proven approaches they can immediately apply to strengthen client events and increase fundraising revenue.

Upon completing this session, you will be able to: 

1.  Identify the auction metrics that matter most and use data to make smarter recommendations for clients.

2.  Build stronger partnerships with wineries and other key donors that create long-term value for both parties.

3.  Leverage data to strategically evaluate and curate an auction to increase bidder engagement and competitive bidding.

4.  Optimize run-of-show, timing, and transitions to keep guests engaged and fundraising on track.