Building Business through Relationship Marketing

Networking, as we know it, is worthless. True networking – relationship marketing – allows you to position yourself and your business for development. Relationship marketing is sustainable, productive, efficient, and measurable. Whether for growing, specializing, or handing over your business, you must be attractive to other auction professionals. Getting the most desirable referrals, employees, or succession planning options requires you to be consistent. You are in an ongoing, everyday job interview and may already have all the networking power you need!

Upon completing this class, you will be able to:

  1. Define what true networking really is
  2. Position yourself and your business for your next professional step
  3. Measure network growth for productivity, sustainability, and efficiency
  4. Utilize relationships to help achieve your business development goals


About the Instructor

John Stephen Nicholls, CAI, AARE, AMM

John S. Nicholls is President of Nicholls Auction Marketing Group, Inc., and oversees all day to day operations of this real estate auction firm. A second generation auctioneer, John graduated from the World Wide College of Auctioneering in 1990 after completing his college education earning a Bachelor's and Master's degree. John currently conducts over 300 auctions per year for Fortune 500 companies, and led Nicholls Auction Marketing Group to be named the local Chamber of Commerce Business of the Year. John is an active member of the National Auctioneers Association where he has served on the Board of Directors, numerous committees, and is currently President. He also serves as a featured instructor at the World Wide College of Auctioneering in Mason City, IA. John has had the honor to represent the auction profession on the TODAY Show, the National Association of Realtors Convention, St. Judes Children’s Research Hospital, multiple state associations, multiple news publications, and on a real estate auction consulting trip to South Africa. John is active at his Church in Fredericksburg, VA, and serves on the Boards and advisory committees of several companies and foundations. Some of John’s accomplishments include the following: 1990 Virginia Auctioneers Association Rookie of the Year, 1994 Virginia State Champion Auctioneer, 2003 Virginia Auctioneer of the Year, 2003 World Automobile Auctioneer Champion (Nashville, TN), and 2006-07 NAA Men’s Division Champion of the International Auctioneer’s Championship (Orlando, FL), National Auto Auction Association Auctioneer of the Year (Bernie Hart Memorial Award), and Virginia Auctioneers Association Hall of Fame inductee.