Building Business through Relationship Marketing

Networking, as we know it, is worthless. True networking – relationship marketing – allows you to position yourself and your business for development. Relationship marketing is sustainable, productive, efficient, and measurable. Whether for growing, specializing, or handing over your business, you must be attractive to other auction professionals. Getting the most desirable referrals, employees, or succession planning options requires you to be consistent. You are in an ongoing, everyday job interview and may already have all the networking power you need!

Upon completing this class, you will be able to:

1. Define what true networking really is
2. Position yourself and your business for your next professional step
3. Measure network growth for productivity, sustainability, and efficiency
4. Utilize relationships to help achieve your business development goals

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Instructor
John Stephen Nicholls, CAI, AARE, AMM