Elevating Your Brand with Style and Standards

In the dynamic world of auctions, branding isn’t just about a logo or a catchy slogan. It's an entire experience that clients remember, and it's vital for businesses to consistently represent their brand across various platforms and touchpoints. This course offers a comprehensive insight into the fundamentals of branding specifically tailored for the auction industry. We’ll dive deep into the creation of a style guide that ensures brand consistency and recognition. Through a mix of theory, real-world examples, and hands-on exercises, you will learn how to elevate your auction brand and maintain its integrity. Embark on a journey to make your brand seen, remembered, and revered!

Upon completing this class, you will be able to:

  1. Describe the importance of branding and how it influences client perception and trust
  2. Define your brand identity and create a compelling brand story
  3. Utilize effective imagery and memorable brand voice
  4. Construct a comprehensive style guide and implement brand standards
  5. Advance your brand and measure its impact


About the Instructor

Sara M. Rose Bytnar, CAI, AARE, AMM, BAS

Sara Rrose is a third-generation real estate and fundraising auctioneer. She has grown up in the auction industry as the youngest of five female auctioneers in her family and is a partner of Beth Rose Real Estate and Auctions. Sara studied communication at Bowling Green State University with a focus in advertising and promotions. She holds the Certified Auctioneers Institute designation, was the 2012 Rose Award recipient, and the 2017 International Auctioneer Champion. Sara is also involved at the national and state level. Sara is also a fundraising auctioneer with Scott Robertson Auctioneers. She began working with the company in 2009 and now represents the company across Florida helping charities exceed the financial goals.