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2027 Auction Marketing Management (AMM)

2027 Advanced Marketing Summit

Friday, February 12, 2027 to Sunday, February 14, 2027

* Registration open until 2/9/27 at 12:00 AM (CST)

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The Auction Marketing Management (AMM) designation course you know and trust is coming to an exciting new location! Based on your feedback, we're bringing AMM beyond Las Vegas and offering a fresh opportunity to earn your designation this February.

Join us for three intensive days of AMM education designed to strengthen your marketing expertise and elevate your business. This immersive designation course equips auction professionals with the knowledge and skills to develop high-impact marketing strategies in today's landscape, using practical techniques, cutting-edge tools, data-driven decision-making, and powerful automation. Go beyond basic marketing tactics and discover how to expand your reach, grow your brand, and create measurable results.
  
Following the course, you have the option to extend your experience by attending the Advanced Marketing Summit (additional registration required), where industry leaders and marketing experts share innovative strategies, emerging trends, and actionable insights you can put to work immediately.

  
Upon completing this class, you will be able to:

  1. Craft a compelling brand identity and optimize the buyer's journey
  2. Master website optimization, technical SEO, and Google My Business
  3. Create high-impact organic content and leverage user-generated content strategies
  4. Develop effective paid advertising campaigns across various channels
  5. Utilize data analytics to measure performance and refine your approach
  6. Access a curated suite of marketing technologies and automation tools
  7. Elevate your auction marketing expertise and drive unparalleled results

Who should invest in attending this AMM?

  • Auction professionals seeking to elevate their marketing expertise
  • Marketing professionals specializing in the auction industry
  • Business owners and principals responsible for marketing their auction businesses
  • Past participants seeking a refresher or wishing to upskill their team

Requirements for Earning the Designation
  • Be a member of the NAA
  • Register for and attend all 24 hours of the AMM designation class
  • Once earned, to maintain the designation you must:
    • Be a member of the NAA
    • Pay the annual designation fee of $35 by October 31
    • Complete 24 hours of continuing education (CE) every three years
Credits Price
Designation Holder Registration
Registration for attendees who actively hold one or more NAA designations.
24.00 $765.00
Member Registration
24.00 (Continuing Education ) $790.00
Non-Member Registration
Registration for non-members of the NAA
24.00 (Continuing Education ) $1,410.00

Hotel

Intercontinental Kansas City at the Plaza

401 Ward Parkway
Kansas City, MO 64112

Airport

Kansas City International Airport
1 Kansas City Boulevard
Kansas City, MO 64153

For More Information:

National Auction Association Logo 11900 West 87th Street Parkway Suite 120
Lenexa, Kansas 66215
United States (913) 541-8084