Daniel Gross

My name is Dan Gross, and I was born and raised in Montrose, Michigan, on our family farm. Growing up, we spent our days cash cropping, buying, and selling new and used farm equipment — and that’s where my passion for this business began.

My love for auctions started early — I was only five years old when I began tagging along with my dad to farm auctions, always excited to see what we might bring home next. The energy, the people, and the thrill of the sale stuck with me ever since.
I enrolled in the American Auction Academy, graduated in January 2022, and founded Gross Auction Co. soon after. Since then, we’ve built an incredible team of hardworking employees, family members, and veterans who share the same dedication and passion for this industry.
We held our first live and online auction in September 2022 and have been growing ever since — now proudly hosting four major consignment auctions a year along with specialized farm, estate, and benefit sales.
At Gross Auction Co., we’re a veteran-owned and family-operated company built on the core values of honesty, integrity, and hard work. Auctions aren’t just our business — they’re our passion.
Whether it’s farm machinery, construction equipment, or a full retirement sale — we don’t just sell your items; we help carry your legacy forward.