The Real Estate Sales Playbook, Aligned For Auction Workflow

Holly Meyer Lucas is a nationally recognized speaker, serial entrepreneur, and brand expert who built one of the most successful real estate teams in the country before pivoting her career to launch various business ventures, including the agency, Hype Boss. As a Realtor, Holly made a name for herself before personal brand was a buzzword, leaning into various niches including sports and entertainment, where at one point she represented over half the MLB starting rosters of the Washington Nationals, New York Mets, Houston Astros, St Louis Cardinals, and Miami Marlins. Her early adoption of social media, fun team branding, and authenticity drew criticism from cynics while putting her squarely on the map as a pioneer with her approach to social media and branding, helping shape how many agents market themselves today.  

In 2023, after selling her 1000th home, Holly stepped away from day-to-day selling and shifted her energy toward her various business ventures, known as Meyer Lucas Companies, including Hype Boss agency, PodPlus podcast studios, The Mother Ship event space, Real Estating coaching platform, and Podcast Brilliance, a CRM for podcasters. With Hype Boss, Holly spends her time doing what she’s most passionate about - empowering people and companies to give their products and services a full send, communicate clearly, and serve main character energy in their branding and marketing. Holly and her team have worked with dozens of real estate agents, helping them refine their personal brands and position themselves powerfully for news stories, speaking opportunities, and more. Many of the speakers you’ll hear from today have worked directly with Holly on everything from social media strategy to PR and thought leadership positioning.

A sought-after speaker and professional moderator, Holly is frequently asked to lead high stakes panels and conversations, where audiences experience her ability to pull powerful stories out of the speakers, while keeping sponsors in mind and the event’s goals at heart. Whether she is moderating or delivering a keynote, her sessions are energetic, fast-paced, and deeply relatable, grounded in real-world experience and delivered with confidence, clarity, and heart.

Holly has four children - Rhodes, Brooks, Des, and Crosby, and is married to former pro baseball player and current MLB front office exec, Ed Lucas. She lives in Jupiter, Florida. 

To learn more about Holly, her various companies, or to give it a full send with Hype Boss, visit hollymeyerlucas.com.