The Future of Auctioneering: Selling Across Four Generations

Today’s auctioneers are selling to four generations of clients and buyers at the same time—each with different expectations, decision-making styles, and levels of trust in the auction process. Understanding these generational differences can dramatically improve how auctioneers communicate, market auctions, and close listings. In this fast-paced, TED-style session, Jason Deel will explore how Silent Generation, Baby Boomers, Generation X, and Millennials approach buying and selling assets. Attendees will gain practical strategies for adapting their sales approach to build trust faster, win more listings, and connect with the next generation of auction clients.

Upon completing this session, you will be able to:

1.  Identify the key characteristics that influence how Silent Generation, Baby Boomers, Generation X, and Millennials approach buying and selling assets at auction.
2.  Recognize how generational experiences influence trust, communication preferences, and decision-making behavior in auction clients and buyers.
3.  Adapt their listing presentation and sales approach to better connect with sellers and buyers from different generations.
4.  Apply practical strategies to bridge generational expectations when marketing auctions and communicating with both sellers and bidders.