Utilizing Partnerships, Joint Ventures, and Referrals

Increasing your bottom line is a goal of most auction businesses. One of the fastest ways to accomplish that is to grow your business through partnerships, joint ventures, and referrals. Learn about the different forms of working with other companies – both auction and non-auction centric – to grow your business and increase your bottom line. Here you can learn about moving to the next step in your business by being able to expand your resources beyond that of just your company.

Upon completing this class, you will be able to:

  1. Describe various ways to structure partnership deals
  2. Identify joint venture opportunities to expand a segment of your book of business
  3. Use referrals to become more profitable and create “sneezers” for your brand
  4. Identify which method makes sense for your business goals and aspirations


About the Instructor

Joshua S. Loewensteiner, CAI