Utilizing Partnerships, Joint Ventures, and Referrals

Increasing your bottom line is a goal of most auction businesses. One of the fastest ways to accomplish that is to grow your business through partnerships, joint ventures, and referrals. Learn about the different forms of working with other companies – both auction and non-auction centric – to grow your business and increase profitability. This class will explore how to establish trust, align expectations, and structure effective collaborative relationships in and around the auction industry. Upon completing this class, you will be able to:

1. Describe various ways to structure partnership deals
2. Identify joint venture opportunities to expand your service offerings
3. Use referrals to become more profitable and create advocates for your brand
4. Identify the right partners based on critical criteria for your business goals

Instructor
Trae Dudley, CAI