2026 Auction Marketing Management (AMM)
This course is designed to take your business to a marketing level beyond a simple website to implementing effective targeted marketing strategies using various channels. You will learn how to improve marketing campaigns, digital ads, audience targeting, brand identity, and search engine optimization (SEO), as well as manage your reputation, conduct data-based market research and effectively utilize dynamic digital tools.
Requirements to earn the AMM Designation:
- Be a member of the NAA
- Register for and attend all 24 hours of the AMM designation class
- Once earned, to maintain the designation you must:
- Be a member of the NAA
- Pay the annual designation fee of $35 by October 31
- Complete 24 hours of continuing education (CE) every three years
Interested in learning more? Click Here!
Registration
Registration
| Credits | Price | |
|---|---|---|
|
Non-Member Registration
|
24.00 (Continuing Education ) | $1,200.00 |
Hotel
Caesars Palace Las Vegas
3570 Las Vegas Blvd., South
Las Vegas, NV 89109
Click here to book a room by November 2, 2026
Group Name: NAA Designation Academy 2026
Group Code: SCNDA6
Reservation Center: 702-731-7110 / 866-277-5938
Additional fee's will be assessed for phone reservations
Special Rate: $99.00 + $45.95 resort fee (plus taxes and fees) - subject to availability. The special rate includes:
- Unlimited local phone calls
- Two guest admissions per day to the fitness center (does not include use of the spa)
- In-room internet access to include two devices per room per day
Note: This information is subject to change at any time, without notice.
Airport
Harry Reid International
Cancellation Policy: Registration refund/cancellation requests must be submitted in writing to accounting@auctioneers.org by November 7 in order to be refunded in full minus credit card fees and a 3% processing fee. Refunds will be issued to your original form of payment within 3-5 days after the request is received and approved. Refunds/cancellations submitted after November 7 will not be refunded.
For More Information:
PO Box 14518 8820 Monrovia StreetLenexa, Kansas 66285
United States (913) 541-8084
2026 Instructors
Jean Roberts, AMM
John Schultz, CAI, AMM
Ambra Walker