Auction Myth Busters: What’s Real, What’s Not, and What Matters for Auctioneers in Today’s World

Artificial intelligence, online marketplaces, and changing buyer behavior are reshaping how auction businesses operate, but many of the strongest opinions in the market are built on assumptions that deserve closer examination. This webinar will take a direct look at several of the most common myths influencing auctioneers today, from AI and bidder acquisition to platform strategy and long-term business control.

Using practical examples and current market realities, the session will explore where technology is creating measurable efficiency, why leading auctioneers continue to prioritize ownership of their bidder relationships, how buyers are actually discovering inventory today, and what technology decisions mean for growth, margin, and long-term business value. Attendees will leave with a clearer understanding of what matters most, what deserves caution, and where auction businesses can make stronger decisions in a rapidly changing environment.

Learning Objectives:
• Identify where artificial intelligence is delivering practical operational value in auction businesses today
• Understand how bidder discovery is evolving across marketplaces, search, and direct channels
• Evaluate the strategic importance of buyer ownership, brand control, and customer data
• Recognize how technology choices affect efficiency, profitability, and long-term business growth
• Apply practical decision-making to major digital trends influencing the auction industry

Speakers: Scott Downes & Joanne Carncross