Exploring Auction Specialty Opportunities

Get strategic insights and practical tools to move the needle in your auction specialties and explore opportunities to expand the specialty offerings in your business. This class will wrap up with Q&A roundtables with each specialty instructor, providing you an opportunity to ask question or dive deeper into the specialties that matter most to you and your business.

Appraisal & Valuation Specialty

Incorporating gateways to more auction business is a key strategy to keep your business growing and successful. Offering appraisals and valuations can easily lead to consignment opportunities and partnerships with advisors. This class explores how to strategically integrate these services for increased revenue, the crucial role of continuous education in appraisal competency, and how to navigate potential pitfalls, traps, and challenges to ensure a successful and sustainable business model.

Upon completing this session, you will be able to:
  1. Differentiate between appraisals and valuations to offer each service effectively
  2. Identify opportunities for growth and profit through appraisal and valuation services within your business model
  3. Explain the importance of continuous learning and compliance with USPAP (Uniform Standards of Professional Appraisal Practice)

Benefit Auction Specialty

This class provides an overview of three vital elements of fundraising auctions - a timeline focused on fundraising vs. friend-raising, revenue generating activities over and above the live and silent auction, and implementation of a fund-a-need. Through a case study you’ll see how hiring a professional fundraiser and implementing even a few ideas can make a huge financial difference for a nonprofit. Explore what most impacts fundraising success and improves outcomes to move the needle for both you and your nonprofit clients.

Upon completing this session, you will be able to:
  1. Describe three vital elements of fundraising auctions
  2. Explain the value of hiring a professional fundraiser to a nonprofit organization
  3. Identify ways to impact fundraising success and outcomes for you and your clients

Contract Auction Specialty

The auction industry is constantly changing so it is imperative to keep up with the changes, improvements, and needs within. Qualified contract auction professionals are in high demand within the auction industry. No matter your time in the profession or experience with contract work, having excellent auction skills will put you a step ahead in your own contract work and understanding what auction businesses need from contract workers will set you up to hire great contract auction pros wherever and whenever your business needs them.

Upon completing this session, you will be able to:
  1. Explore the need for contract auction professionals
  2. Prepare yourself or your auction business for contract work
  3. Identify contract auction opportunities relevant to your business

Personal & Commercial Auction Specialty

People are downsizing and businesses are adapting to an ever-changing economy. The personal and commercial asset (PCA) space is flush with auction opportunities for novice and veteran alike. This session will dive into spotting trends, evaluating the current state of the market, and ways to step outside and find new specialty areas within the PCA sectors. You will be armed with information to recognize good opportunities and when to turn down opportunities that may cost you more time and resources than profit.

Upon completing this session, you will be able to:
  1. Differentiate between personal and commercial assets classes
  2. Spot trends in the industry to decide what is profitable for your company
  3. Develop multiple liquidation strategies to best meet your client's needs
  4. Streamline the services offered by your auction business

Real Estate Auction Specialty

In this class you’ll explore tips, tools, strategies, and tactics that will increase your real estate auction success or perhaps motivate you to consider this specialty as a new opportunity. From knowing the hard questions to ask and when to say no, to determining how to sell and what pictures and videos to use, to licensing and staying out of lawsuits – you’ll walk away with actionable ideas to raise your bottom line and ensure satisfied clientele.

Upon completing this session, you will be able to:
  1. Identify benefits and challenges of selling online, live auction, or traditional real estate
  2. Explain the importance of licensing, researching, questioning, and saying no
  3. Define your motivation and how to set yourself apart



About the Instructors

Christie King, CAI, AMM, BAS  |  Troy D. Lippard, CAI, AARE  |  Tim Luke, CAI, BAS, MPPA  |  Laura M. Mantle, CAI, CAS  |  Darron J. Meares, CAI, BAS, MPPA

Christie King has been involved in the auction industry since 1987, when she joined her family's auction business. In 2007, Ms. King received the Benefit Auctioneer Specialists designation from the National Auctioneers Association. She then established C King Benefit Auctions and began fully dedicating her efforts to helping nonprofit organizations, focusing on helping women, children, animals, and various medical foundations. Christie has assisted numerous organizations in generating tens of millions of dollars in revenue for their causes. She was the president of the National Auctioneers Association in 2012 and is currently the president of the National Auctioneers Foundation, the first female to be elected to both positions. Christie was inducted into the National Auctioneers Association's Hall of Fame in 2019.

Troy D. Lippard, CAI, President of Lippard Auctioneers, Inc. Is a graduate of Missouri Auction School 1988, and a graduate of Indiana University, Bloomington, Indiana acquiring a CAI designation (Certified Auctioneers Institute) in real estate. He is a member of the National Auctioneers Association, Oklahoma State Auctioneers Association. He is a graduate of Lincoln Appraisal school holding a Master Farm & Land Appraisers designation and also a graduate of the Thompson Advertising school in Kansas City, Kansas in 1992. Troy has held positions on several boards including: NAA fund raising board, board of director, President, Chairman of the board for the Oklahoma State Auctioneers Association, board of director for the American Businessman Club, Enid, Oklahoma. He is the 1999 Oklahoma State Champion Auctioneer, a 5- time finalist in the International Auctioneers Championship Contest and a 3- time finalist in the All World Auctioneers Championship Contest held in Canada.