AARE Mastermind: The Real Estate Sales Playbook, Aligned For Auction Workflows

Join us January 27 at 12:00 PM Central for an AARE Mastermind webinar featuring James Harris, billion-dollar luxury real estate producer and star of Million Dollar Listing LA, moderated by Holly Meyer Lucas, real estate expert and founder of Hype Boss agency.

This session is designed to show auction professionals what top-producing residential real estate agents do every single day to consistently win listings and sell homes - and how those same best practices can be translated into an auction workflow.

James will share the agent-based strategies he uses to build a strong pipeline, communicate with sellers, position properties, and stand out in competitive markets. Holly will moderate and translate these practices specifically for the auction space, helping attendees understand how to apply traditional residential real estate sales disciplines to auction-based selling in a way that is practical, modern, and immediately actionable.

Topics covered will include:

• How top-producing agents build and work a pipeline of buyers, sellers, and referral partners

• How to communicate with sellers and lead confident, strategic listing conversations

• How to deliver CMAs as a strategy, not just data sheets - and elevate how property value is presented

• How to market a home effectively in 2026, including presentation, positioning, and differentiation

• Tips from James on what makes a property stand out and convert

• How residential agents use real-estate-specific CRMs to manage follow-up, relationships, and opportunity

• How AI and automation are being used to support efficiency, organization, and consistency without losing the human connection

This is an education-first session for auctioneers who want to learn from proven residential real estate sales models and apply those insights to strengthen their auction business.

AARE designation holders receive complimentary access. Members and non-members are welcome to attend at a paid rate. CE Eligible.